June 5, 2007
2012 Olympic Logo: Yuck.
The logo for London’s 2012 Olympics has been launched. In my opinion, it crashed immediately after launch. What is it supposed to be? Compare it to the Vancouver 2010 logo pictured below.
Even if you do not know what an inukshuk is (a symbol of hope and friendship) at least it resembles something, a person with their arms stretched out.
The London group says their logo will evolve over time. Is that a slight admission on their behalf as to the poor initial choice? Only time will tell what it looks like once the games roll around.
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